RCN expands bundling with 'Essentials'
option
By Jeff Baumgartner, CED
Magazine
from BroadbandWeek Direct, May 9, 2002
Overbuilder RCN Corp. has unveiled "RCN Essentials,"
a new family of bundled services designed to play up the company's
core offerings and to lure more subscribers.
For a flat fee ranging from $85 to $93 per month, the Essentials
package is comprised of RCN's basic video package and one set-top,
one phone-line with unlimited local calling and high-speed data
service with the cable modem included. RCN said it has launched
the package in markets such as Boston, New York, Philadelphia,
San Francisco, Los Angeles and Washington, D.C.
RCN Essentials will help the company "introduce consumers
to RCN, and to broaden the appeal of our bundled services to people
who aren't current RCN customers," said company Chairman
and CEO David McCourt, in a statement.
RCN, which serves more than 1 million customers today, said Essentials
customers can add more products and features via a la carte rates.
The new bundle also complements the company's more comprehensive
voice, video and data ResiLink package, which RCN calls its "best
overall value."
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