IFILM targets broadband customers

By Susan Rush
from CED Broadband Direct, June 11, 2002

Online entertainment company IFILM and Terra Lycos have teamed to beef up streaming media content to attract broadband users.

Premium movie content from Lycos Entertainment will be combined with IFILM's 80,000 short films, movie clips, trailers and viral videos -- outrageous e-mail attachments users can forward to friends to enhance the offering of Lycos Entertainment Television.

Lycos Entertainment Television also is designed to offer advertisers and sponsors various marketing options, including rich media sponsorship and IFILM's ISTREAM broadband commercials. According to recent research from The Yankee Group, the market for streaming media-enabled advertising will reach $3.1 billion by 2005.