Mag Rack debuts on Insight Digital

By Susan Rush
From The October 3, 2002 Edition Of CED Broadband Direct

MSO Insight Communications has rolled out Rainbow Media Holdings Inc.'s Mag Rack VOD service in 10 of its cable systems.

Insight will initially offer 40 hours of programming from the video magazine rack, including Classic Cars, Traveler's Guide, Cook with the Pros, Yoga Retreat and Mag Rack Kids Club. Special interest magazines on newstands inspired the creation of Mag Rack.

The addition of Mag Rack content will begin Insight's "VOD re-launch efforts, which also will be further enhanced by upcoming SVOD offerings and a significant expansion of available titles," said Insight President Kim Kelly in a prepared statement. The Mag Rack content will complement Insight Digital Gateway services, according to Kelly.

Wednesday's launch makes the VOD service available to 214,000 of Insight's VOD-enabled homes in Louisville, Lexington and Covington, Ky.; Bloomington, Lafayette/Kokomo, Andersen and Evansville, Ind.; Champaign and Rockford, Ill.; and Columbus, Ohio. The company has plans to broaden the scope of the service to its entire customer base in the future.

Mag Rack also has a multi-year distribution agreement with Charter Communications Inc.